Fair trade

This exchange is different from the traditional commerce because it brings an ethical component to the mercantile and commercial relations. It means also a special focus on solidarity based economy created by a double social relation, between the producers and between the producer and the consumer in the exchange process. Fair trade is a way of life to the ones that implement it and build their relations on the values and principles of equality and solidarity, trust and transparency, social inclusion and gender equality; on respect of the environment, of the health of the human being and the animal and vegetal life; on rational use of natural resources; on engagement to reduce injustice, poverty and economic and social marginalization.